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When you next present make a strong point

November 15, 2016


I’ve got mixed feelings about this job. It’s Saturday morning and my challenge is to remove the cement filler from a hearth in the front room so that we can replace it with parquet floor tiles to match the rest of the floor.

My challenge is that although I’m going to have to hire a Kango hammer to make it easy to dislodge the cement, it’s going to be difficult to level the site to give a good foundation for the tiles.

For those of you unfamiliar with a Kango hammer, it’s a smaller version of the large pneumatic drills that road menders use to dig up the road. And with the hammer comes a variety of ‘bits’. These are the tools that do the work. There’s a flat one like a fish slice (but much stronger) and a pointy one (like the end of a javelin).

The flat one looks like it’ll work so when I’ve worked out how to get it fixed into the hammer, with my plastic goggles on, I start it up. It’s a real boys’ toy – heavy and strong, and it packs a punch. No problem, I think, soon have this done. But I hit a snag. The fish slice bit just slides across the top of the concrete. No impact at all. None whatsoever. When I examine the problem I realise that it’s got nothing to purchase on as the tool is too broad.

So I change to the javelin bit. Immediately it makes a difference. Immediately it’s biting into the cement and dislodging it. In no time at all I’ve done the job.

And so it is with a presentation. Sometimes we give the audience too many points to consider – it feels like the point is too broad. As a result they don’t know what to focus on; there’s no ‘bite’ to our talk – it’s too general. So give them just one point. One strong point and you’ll make much more of an impact

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